About Our Company

Latest Myrtle Beach Update
The City of Myrtle Beach has officially opened the public beach accesses as of 4/28/20!
 Please enjoy the beach responsibly and at a safe distance from others.

Protecting the Beaches for Over 80 Years

John’s Beach Service has been serving and protecting Myrtle Beach, South Carolina since the early 70’s. Since then, the reputation of the team has strengthened and the number of lifeguards has grown to over 60 dedicated members. We are centrally located and family-run with a strong plan for the future.

“I take pride in this operation and I’m not going to put anyone out there that I don’t feel is up to the task of saving lives.”

– Nick Jackson of John’s Beach Service quoted by WBTW

1943

Founded by Capt. John Smith

Established in Virginia Beach in 1943 by Capt. John Smith of the VA Beach patrol.

1943
1970

Expanding to Myrtle Beach

Joe Beuhler and Harry Kaylor opened up John’s in Myrtle Beach location

1970
1974

Bill Jackson Joins the Team

Bill Jackson moved from Morehead city NC and became a lifeguard for Joe Beuhle

1974
1978

Bill Jackson Promoted

Bill Jackson became captain of the Myrtle Beach beach patrol

1978
1984

New Ownership

Bill took ownership of John’s Beach Service

1984
2020

The Beginning of a Family Tradition

After working every summer with the company, being lifeguards and then managers, Bill’s sons Judd and Nick became part owners.

2020

We employ experienced, hardworking lifeguards from all over the world.

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