Protecting the Beaches for Over 80 Years
John’s Beach Service has been serving and protecting Myrtle Beach, South Carolina since the early 70’s. Since then, the reputation of the team has strengthened and the number of lifeguards has grown to over 60 dedicated members. We are centrally located and family-run with a strong plan for the future.
“I take pride in this operation and I’m not going to put anyone out there that I don’t feel is up to the task of saving lives.”
– Nick Jackson of John’s Beach Service quoted by WBTW
Founded by Capt. John Smith
Established in Virginia Beach in 1943 by Capt. John Smith of the VA Beach patrol.
Expanding to Myrtle Beach
Joe Beuhler and Harry Kaylor opened up John’s in Myrtle Beach location
Bill Jackson Joins the Team
Bill Jackson moved from Morehead city NC and became a lifeguard for Joe Beuhle
Bill Jackson Promoted
Bill Jackson became captain of the Myrtle Beach beach patrol
Bill took ownership of John’s Beach Service
The Beginning of a Family Tradition
After working every summer with the company, being lifeguards and then managers, Bill’s sons Judd and Nick became part owners.